Archive for July, 2009

Lawn Care Business and High School Economics

It’s 6:00 AM and I just awoke dreaming of yesterdays post on job pricing for your lawn care business and how it relates to a test question I had, many years ago, in high school economics.

I remember the question clearly because I was gunning for a perfect grade and I got the question wrong.  The jist of the question was along the lines of:

“In a capitalistic economy, such as the United States, a business owner can charge whatever price he wants to charge for his goods or services.”

I answered that question “True” since I believed, and still do, that the question was more concerned with political freedom of business owners and not a question on sound economic judgement.  My teacher marked my answer wrong.

Yesterday’s blog posting stated that a business owner must not charge less than jobs cost if he wants to remain profitable and avoid financial hardship.  This is my opinion from a sound economic viability standpoint.

However, harking back to high school economics, I will amend my statement to say that in a polically capitalistic economy lacking price controls a business owner is free to charge whatever he pleases even if it means the eventual failure of his business.

As July 4 approaches, we should be aware of how lucky we are to live under an economic system where we are allowed to thrive in our businesses, or fail with them, without undue political control.

Though I still disagree with my economics teacher’s assessment of my answer, I must give her credit for devising a question that begs examination many years later.

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Growing your Lawn Care Business

by: Lawn Care Business

Controlled growth and profitability is best for your lawn care and landscaping business.

As a note of caution to new business owners; control grow of your lawn care business and only accept profitable jobs to keep from getting too big too fast.

New lawn care business owners have a tendency to pursue all the business leads that come their way.  Aggressive marketing can bring many new prospective customers.  Another  tendency new lawn care business owners exhibit is dropping their prices to get as many customers as they can.

If you are a new lawn care business that is marketing agressively and underbidding all your jobs, you may quickly find your business in financial difficulty.

From the list of many attributes demonstrated by successful lawn care business owners controlled growth and profitability on every project rank high.

1)  Controlled Growth of the Lawn Care Business

Growing a lawn care business is a careful balance between developing capacity by purchasing the correct equipment and gaining customers to fill that capacity.  Ideally, a lawn care company should gain profitable customers slightly ahead of increasing their company’s capacity.

2) Profitability on Every Job

Successful lawn care business owners know the costs of every job.  Even jobs as small as $25 lawn mowings have associated costs.  Equipment depreciation, gasoline, trimmer line, travel time, and  opportunity costs all have to be calculated.  Successful lawn care business owners will not bid less than the  job’s total revenue.  If costs out strip revenue the job is not profitable and should not be accepted.

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Lawn Care Business Fireworks

A very happy Fourth of July to you from everyone at www.StartALawnCareBusness.com

On a related note, lots of your potential customers are having cookouts this weekend for family and friends. As they are busy prepping food and buying drinks. they don’t have time for worrying about their yard.

It’s a great time to pick up a few extra lawn care customers. Canvas your neighborhood Thursday and Friday to drum up extra business.

Good luck and Happy Fourth!

There is still tons of money to be made this season. Check out our lawn care business program (on sale right now) at StartALawnCareBusiness.com