I was reminded today how difficult it is to keep your business name in front of potential customers who may want to hire you for your lawn care services.

A friend and I decided we wanted to get some Jiffy-Pop after dinner. Jiffy-Pop has been around as long and I remember. When I was a kid I used to love listening to the popcorn kernals shaking around inside the foil pan and watching the aluminum top carefully unfold as the crazy explosion of popcorn inside caused the container to expand.

Walgreens did not have any Jiffy-Pop so my friend asked if she had missed it on the shelf. The clerk’s response was “I Never Even Heard of It.” It took me a couple seconds to realize the clerk was being sincere and had actually never heard of Jiffy-Pop.

Jiffy-Pop has likely spent 10’s of millions of dollars on advertising over the years. To me, it’s one of those products that has always been around and always will be around. It’s a staple to American society.

However, as ubiquitous as it is to our culture, there are still people who don’t know what Jiffy-Pop is. This makes me think about the difficulty of keeping our lawn care brand names in front of our prospective customers. If a multi-million dollar company has difficulty reaching a retail store’s stocking clerk, what hope do our puny lawn care companies have in making sure all the residents in our lawn care service area know our names.

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