We dedicate a large portion of our lawn care business guidebook to the concept of building a highly profitable lawn care client list. You can learn how to turn your low profit customers into a highly profitable lawn care business customer list that will make you thousands more dollars between now and the end of the year.
Low Profit Lawn Care Customer List
If you operate a lawn care business, you probably know the relative ease of gaining customers through competitive (lowball) bidding practices and expensive advertising. While the strategy of lowball bidding and expensive advertising will build a large client list, it is probably not a desirable customer list. Unfortunately, many new lawn care companies fall into the trap during their first few months in business of acquiring low paying customers with difficult to manage lawn care needs.
Highly Profitable Lawn Care Customers
Now that summer is in full swing, it is time for you to weed out your low-profit customers and begin building a highly profitable customer list. By now, you have identified your good customers versus the ones that are barely making you any money for the amount of time and effort you spend on their lawns.
The questions you probably have are:
1) Should I drop low paying customers?
2) How can I attract higher paying customers?
We do not suggest you drop low paying customers as a first course of action? Instead, our lawn care business training course supports methods of increasing the amount of money your customers pay you each month. Increased rates and nominal services increased with higher profit margins will dramatically increase the amount of money each customer pays you. Yes, you might lose some customers. However, we have developed a solid customer psychology strategy to help you retain many, if not most, of your customers.
Lawn Care Business Training Guide
Higher paying lawn care customers can be attracted via careful marketing of your lawn care business. Again, our lawn care training guide teaches you how to specifically target higher paying customers and develop strategies to build a highly profitable list of high paying customers.
If you are languishing with low paying lawn care customers, take steps right now to increase the profit of each lawn care customer.
Visit our main website (click the “Start A Lawn Care Business” link at the top of this page) to learn more about our lawn care business training course.