Do you own a lawn care business? Are you undercharging for your lawn care services?
I am continually surprised at the number of new business owners who start doing lawn care and have absolutely no idea how much money to charge for the services they provide. Pricing is a tricky subject and if you are operating a lawn care business without a proper understanding of the estimating process, you are likely going to lose thousands of dollars. We received a comment recently in response to one of our free videos that we have on YouTube.
The commentor wrote:
I get paid $25 for a house with a huge hill that takes me 2 hours to mow. It takes me 30 minutes to get there and I have to mow around a bunch of stuff and trim alot and use my own gas.
I must point out that I do not know anything about this person’s business or why he is charging this price. However, on the surface, it seems to me that he is VASTLY undercharging for his lawn care services. According to his comment he is working for 2 hours and driving for 1 hour round trip. Additionally, he is providing his own gasoline and, I assume, using his own lawn mowing equipment. For his time, he is only getting paid $8.33 per hour. Subtract his gasoline and equipment expense and he is probably making less than minimum wage for this lawn care job.
If you own a lawn care business you MUST get your pricing right. There is very little point in setting prices so low that you are working for close to minimum wage when, with a quick lesson in proper price estimation, you can learn how to make great money in your lawn care business.
Our lawn care business program is dedicated to teaching you proper strategies in lawn care estimation. If you are tired of mowing grass for less money than you should, visit our main website and consider purchasing our lawn care business strategy guidebook and estimating sofware.
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