I’ve heard about lawn mower racing for a number of years. Though I had never been to a race, I had heard they were great fun. So, a few weeks ago, I discoverd a lawn mower racing track about 30 miles from my home and I decided to check it out. I took some video for you. I hope you enjoy:
As I watched the races, I couldn’t help think how a lawn care company could take advantage of the marketing aspects of lawn mower racing. There are a few options, I suppose. A lawn care company could sponsor a team and have their logo affixed to the lawn mower and on the sleeves of the race crew. OR (and I think this would be the most fun) a lawn care company could run their own mower in the race and give out free tee-shirts to all the spectators. I think this would be a huge marketing tool to get their name into the community.
There’s a downside to this though, I spoke with a few of the racers. They say they spend way more money on their sport than they make in sponsorships from advertisers.
Still, I think it would be great fun and an interesting way to advertise your lawn care business.