When it comes to advertising a lawn care business, I’m a fan of pounding the streets and knocking on doors. I believe the way to build strong client lists is through face-to-face contact. As such, I tend to shy away from flyers on telephone poles and advertisements on doorknob hangers. These advertisements, along with business cards taped to the outside of mailboxes seem to be an intrusion into your potential customer’s private space.
I saw this flyer under a windshield wiper recently. I could only think of negative connotations about this flyer.
1) It always ticks me off when people put flyers on my vehicle.
2) I never look at flyers that have been left on my vehicle. I tear them up and throw them away immediately.
3) There are probably rules against placing solicitations on vehicles in this parking lot.
4) If a windshield wiper gets damaged, will the lawn care company have to pay the repair bill?
5) If a strong wind blows the flyer away or the car’s owner tosses the flyer to oneside, can the lawn company be charged with littering?
While I am not 100% AGAINST flyers on cars and private property, I do believe LCOs should be very restrictive in their placement of such flyers.
There are too many legitimate outlets for advertising to risk the downfalls of improperly placed flyers.
If you want to learn correct forms of advertising and advertising that REALLY WORKS, look at our business program located at our main website: StartALawnCareBusiness.com