Lawn Care Business operators face an ongoing struggle with customers to help them understand the time value of their business.
Value Your Time So Others Will Value It Too
New lawn care business owners often have a difficult time conveying to their customers that their time is valuable. New lawn care owners need customers more than customers need them. Therefore they are often willing to give their customers extra time on each mowing job.
Give It Away and It Becomes Worthless
I remember my first year in the lawn mowing business. Customers often asked me to do addtional jobs for them but did not offer additional money. Since I was new, I did not want to lose their business and thought if I performed additional jobs they would be loyal to me.
Instead of being loyal, customers often lost respect for me and valued my time less as I gave them more of my time. I quickly learned to let customers know that I had other work to do and could not hang around their property longer than it took to take care of their lawn. If they needed other work performed I would be happy to give them estimates.
Once customers realized that I valued my own time, they began to value my time too. They stopped bothering me to chit chat about unrelated discussions. Instead, they would speak with me about needed work for their lawns. They realized that once I was finished with their lawns I expected to get paid (customers who paid weekly) and they had payment ready for me when I was finished.
Demand Begets Demand
More importantly, customers realized my services were in demand from other lawn care customers. They knew I did good work and when they recommended me they told their friends how busy I was. The apparent scarcity of my time worked in my favor as I quickly built my client base.
If you are just starting out with your lawn care business. Let your customers know you work as efficiently as possible since you have many other customers to service. Don’t be short or rude with them but be professional and to-the-point. Do your work quickly and don’t dilly dally.
Learn how to use the law of scarcity in your favor and you will become even more valuable in the eyes of your lawn care customers.
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