Well, whether you like it or not, July IS here. If you own a lawn care business, I hope you are really mowing strong right now. Mid-summer is prime money making time for your lawn mowing company. If you are not making a lot of money mowing grass right now then you really need to re-evaluate your business strategy.
I have always used the first week of July to do a mid-year business audit and I ask myself such questions as:
How is my year going? Is my customer list where it needs to be? Are there customers that need to be replaced? Are my prices where they need to be? Am I on track to make my yearly goal? What can I do right now to ramp up my business going into the second half of the year?
Normally, I have always been able to come up with a few business strategies to gain new lawn care customers and entice current customers to spend more money. Mid-year customer evaluation is also done in July…not their evaluation of my lawn care company but my evaluation of them as customers.
Do they need a price increase? Do they need their service day rescheduled to better fit with other customers in the same area? Do one or two “complaining customers” need to be dropped and replaced with better customers?
Finally, I have always used July to really push non-mowing related services. Bed maintenance (mulching, barrier installation additional summer color plantings), shrub trimming, repair of drought affected areas, detailed edging, ornamentation and design work, etc. Customers REALLY want their yards looking nice during July. There are summer parties, cookouts, picnics, family reunions, volleyball & Frisbee in the yard. Assuring your customers of beautiful and functional yards during these summer months can bring you a tremendous amount of additional income from your lawn care business.
If you didn’t make as much money as you know you should have during the first 6 months of 2011, I encourage you to take a look at our lawn care business program. The book and software package is packed with business ideas that will help make your lawn care business a success. Even if you haven’t started your lawn care business yet, the year is only 1/2 over and there is PLENTY of opportunity for your to get started quickly and make great money for the rest of the summer.
For more information on the Lawn Care Business Book, Lawn Care Software, and Lawn Care Estimating Calculators, please visit our main website: