When is the right time to start advertising a lawn care business?
There is an easy answer to this question: If you own your own business, you should ALWAYS be advertising.
When landscaping companies think about starting to advertise their lawn care businesses, they are often referring to the first advertising campaign of the season which begins in February, March, or April depending on where you live in the country.
Companies that don’t start advertising until Spring do not realize that there is more to running a grounds maintenance company than just cutting grass.
From picking up fallen branches, leaf raking, snow removal, and gutter cleaning wintertime is full of business opportunities. We recommend advertising your lawn and landscape business 12 months out of the year.
If you keep your business name in front of your customer all year round, they will find jobs they need you to work all winter. One easy example of a customer that answered a wintertime advertisement of our is a lady who hired us to intall a mailbox and post on her property one December When February rolled around we called back to see if she had a lawn maintenance company for the coming summer. She asked for an estimate and hired us on the spot. It is never too early to start advertising.
Advertising should be an ongoing concern for all business owners. Our Lawn Care Business Package contains a complete Marketing Guidebook. To order the package (on sale right now) visit our website at: