Lawn care is a competitive business. As with any competitive business, you have to advertise your company to get customers. Right now is one of the best times of the year to advertise heavy. Customers that you acquire right now will, likely, be with you for the rest of the year.
As with all business principles, there are right ways to advertise and wrong ways to advertise. I am noticing a disturbing trend that lawn care companies are using to advertise their businesses this year. And I think they are making mistakes.
After I finishing for the day, I stopped into a gas station to fill up my truck to prevent an empty tank tomorrow morning. As I reached for the gas nozzle, I noticed about 1/2 a dozen stickers with the name of a local lawn care company printed on them. The stickers covered the panel of the gas pump and a few of them were placed to obscure the gas price display.
Do you think this lawn care company will attract good customers by using this type of advertising scheme?
Personally, I think this is the wrong way to advertise a lawn care company. Very few potential customers will respond favorably to this type of advertising. More-so, potential lawn care customers are turned off by this tactic. Instead of attracting clients, this company will garner complaints, destroy their goodwill, and potentially lose existing customers.
If you are thinking about using this type of marketing for your lawn care service, please think twice. There are legitimate forms of free advertising available that are not nearly this obnoxious.
If you are starting your lawn care business this year or if you are attempting to advertise heavily to expand an existing business, our lawn care business guidebook package includes a great section on advertising your company. Proper advertising will gain your company many more clients than resorting to placing stickers on gas pumps.
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