Archive for category Lawn Care Advertising

Free Advertising for your Lawn Care Company? Think Again!

Lawn care is a competitive business.  As with any competitive business, you have to advertise your company to get customers.  Right now is one of the best times of the year to advertise heavy.  Customers that you acquire right now will, likely, be with you for the rest of the year.

As with all business principles, there are right ways to advertise and wrong ways to advertise.  I am noticing a disturbing trend that lawn care companies are using to advertise their businesses this year.  And I think they are making mistakes. 

After I finishing for the day, I stopped into a gas station to fill up my truck to prevent an empty tank tomorrow morning.  As I reached for the gas nozzle, I noticed about 1/2 a dozen stickers with the name of a local lawn care company printed on them.  The stickers covered the panel of the gas pump and a few of them were placed to obscure the gas price display.

Lawn Care Advertising

Improper Lawn Care Advertising

Do you think this lawn care company will attract good customers by using this type of advertising scheme? 

Personally, I think this is the wrong way to advertise a lawn care company.  Very few potential customers will respond favorably to this type of advertising.  More-so, potential lawn care customers are turned off by this tactic.  Instead of attracting clients, this company will garner complaints, destroy their goodwill, and potentially lose existing customers.

If you are thinking about using this type of marketing for your lawn care service, please think twice.  There are legitimate forms of free advertising available that are not nearly this obnoxious.

If you are starting your lawn care business this year or if you are attempting to advertise heavily to expand an existing business, our lawn care business guidebook package includes a great section on advertising your company.  Proper advertising will gain your company many more clients than resorting to placing stickers on gas pumps.

For more information, visit our home page:

http://www.StartALawnCareBusiness.com
Start A Lawn Care Business

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Scheduling your Lawn Care Customers

Proximity Scheduling for your Lawn Care Customers

Our lawn care business program is a heavy-duty course in how to run an efficient, successful, and profitable lawn care business.  We believe that, in order to be successful in your lawn care business, you MUST be efficient in your business practices.  One of the problems new lawn care business owners face is proper scheduling of their lawn care customers.  In our lawn care business program, we teach a practice we call “Proximity Scheduling.”

Drive time, load time, and unload time are huge drains on your productivity.  Having lawn care customers all over town is very inefficient.  Driving to your customer, stopping your lawn care truck, unloading your lawn care equipment, mowing the grass, loading your lawn care equipment, and driving to your next customer half-way across town is a tremendously inefficient way to operate your lawn care business and schedule your customers.

Proper scheduling of lawn care customers can more than double your lawn care business productivity.

Since springtime has yet to begin, right now is a perfect time to take a serious look at your scheduling habits for the upcoming year.  Have you developed a proper strategy of customer scheduling?  Our “Proximity Scheduling” philosophy begins when you start advertising your company.  Proper advertising, initial customer interview, customer setup, route selection, and mowing patterns are all integrated to help you complete each customer as quickly as possible.  The more efficient you are in your lawn care customer scheduling, the more money you should make with your lawn care business.

To learn more about running an efficient lawn care business, please visit our main home page to learn about our lawn care business program:

http://www.StartALawnCareBusiness.com
Start A Lawn Care Business

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Bartering your Lawn Care Business Services

Have you ever bartered services or products in return for lawn care business services?

In our Lawn Care Business training course we describe how you can barter your services.  One of the very interesting lessons we teach is how you can very easily barter your lawn mowing duties in exchange for advertising from your local media companies.  Radio stations, television stations, newspaper companies, and many other advertising agencies all have physical locations and they all understand that a beautifully landscaped business location will help them display an aire of professionalism which will help them sell more advertising.

If you are thinking about purchasing advertising for your lawn care business this year consider bartering your lawn care services before you take out your checkbook.  You may very well find that advertising agencies are very willing to barter services instead of taking your money.

Beware, bartering is normally considered a taxable event by the IRS.  Please check with your tax professional.
To learn some of the inside tips of bartering your lawn care business, check out the business training course on our main webpage:

http://www.StartALawnCareBusiness.com
Start A Lawn Care Business

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