Keep it simple, stupid!
If you are anything like me in the early days of my lawn care business advertising, you over-think yourself with your flyers, newspaper ads, and other advertising. It took me a couple years to realize the beauty of simplicity.
A potential customer only needs to know two things before they call you:
1) What service do you provide?
2) How do they contact you?
I recently came across a sign tacked to a telephone pole which, in two words, summed up an entire business concept.
NEED MULCH? Two words
sum up an entire business concept.
Your potential customers are smarter than you might think:
Customers do not require overly complicated advertising to explain your offer. Two words "lawn care" or "gutter
cleaning" or "leaf raking" are all you need to say along with your phone number or website address. Your potential customers can figure out the rest.
Legibility is important:
How many times have you seen a sign taped to a telephone pole written on a piece of notebook paper with magic marker that has faded or run from the rain? I have seen many flyers like this. If potential customers cannot read your sign, they are not going to call you. A professional sign gives your customers an immediate favorable opinion of you. Look at the "NEED MULCH" sign. It is professionally printed and easy to read with bold, black lettering. I did not need to slow my truck down to be able to read the numbers and make a mental not of them.
Professional printing of your lawn care flyers:
How much did the "Need Mulch" sign cost?
If you buy signs like this in quantity, you can buy them for just a few dollars each. A professionally designed and printed sign will bring you many more customers than a flimsy piece of paper printed from you home computer. If you are tempted to print your lawn care signs on a piece of paper think again.
Pony up a few dollars and have a professional sign company make your signs.
No need for area code or additional information:
If your target lawn care customers are in the same area code as you, there is no need to include the zip code. Two pieces of information will satisfy your customers desire for information before they contact you.
1) The service you offer.
2) A way to contact you.
I only have one issue with the "Need Mulch" sign. Sometimes, signs tacked to telephone poles are considered eyesores by residents of the neighborhood. In many cases, it may also be illegal to tack your sign to a utility pole. Be discreet in placement of flyers and signs. Get authorization before you put advertising on public or private land. Do not let your signs become torn or worn out. If they weather, replace them.
Advertising for your lawn care business can be much more successful if you follow a few SIMPLE rules.
The Lawn Care Business Program available from
includes a large marketing guidebook to help you get the best results using the latest advertising methods. The program covers old school advertising such as flyers and newspaper ads. It also covers the latest in advertising strategies such as MySpace, YouTube, and Facebook.