Economic times are hard and sooner or later you are going to realize that Knuckle Marketing is your way out of the economic downturn. Now, before you rush out and start punching people, Knuckle Marketing is not what it sounds like.
If you have been in the lawn care business any length of time, you’ve probably resorted to passing out flyers, putting up signs, and placing hangers on door knobs. I believe those passive attempts at marketing will become less effective as the economy continues to slump.
Knuckle Marketing is an active form of advertising your business. Knuckle Marketing doesn’t rely on the customer to react to a passive stimulus. Gone are the days when a simple classified ad in the newspaper would bring a flood of customers to your door. Gone are the days when word-of-mouth advertising would fill your roster for the summer.
Knuckle Marketing is the wave of the future. It’s the here. It’s the now.
I’m sure you’re asking “what is Knuckle Marketing?” I’m going to tell you.
But first, I’m going to say that Darwinian Economics is in full effect for small lawn care business entrepreneurs this year. The weak will not survive. The lazy will not survive. The smart and the strong and the tenacious will survive and they will position themselves for explosive future growth. The smart and the strong and the tenacious know the power of Knuckle Marketing.
Knuckle Marketing is simply using your knuckles to knock on peoples’ doors and speak to them face-to-face. Knuckle Marketers spend the day knocking on doors and getting 9 out of 10 of them slammed in their face.
When that 10th door opens and the owner agrees to let them cut the grass, Knuckle Marketers have their mowing equipment on hand ready to work immediately. Once a price agreement is made the homeowner isn’t given a chance to backout by scheduling the work for a future date.
If you’re spending your time waiting for the phone to ring, look at your knuckles. Are they bloody from knocking on doors?
If they’re not, you’re not working hard enough.